Mile High Coffee Club
Coffee the way you like it, when you like it.
The Challenge
Mile High Coffee Club sought to establish a unique and compelling brand identity for their subscription service, which stood apart from conventional coffee delivery models. The founders envisioned a service that would not only offer premium coffee but also elevate the customer experience by allowing for full customization of coffee selection, delivery frequency, and timing preferences. A key challenge was to design a brand that captured the essence of this bespoke service while conveying the personal touch of hand delivery, available in select locations through a growing network of partners.
I developed a distinctive identity and visual language that reflected Mile High Coffee Club’s commitment to personalization, quality, and exceptional customer service. The brand design incorporated elements that conveyed warmth, craftsmanship, and the premium nature of their product. The logo and overall aesthetic were tailored to resonate with their target audience, emphasizing the convenience and uniqueness of the subscription service, including the hand delivery aspect. By combining modern, clean design with subtle references to the adventure and exploration behind the brand’s inception, the final identity effectively communicated Mile High Coffee Club’s dedication to offering a premium, customized coffee experience.
The
Solution
