I designed a festival poster and event collateral that blended enchanting, whimsical elements with a grounded, authentic aesthetic. The visuals incorporated vibrant colors and dynamic typography to reflect the energy of the music and the festival’s atmosphere, while also using subtle design cues that honored the event’s history and its focus on human connection. The resulting designs successfully conveyed the magical yet personal experience Laneway Festival offers, creating a compelling visual identity that invited attendees into a world of music, creativity, and community.